Loycha will disrupt the marketing sector by removing the middleman (the main idea behind Bitcoin and Blockchain) and enabling the companies and their customers to interact directly in a win-win model. The model created by Loycha will enable companies to do their marketing and spend their money directly on their target audience by paying their target audience based on smart-contract advertisements (pay target audience on per click, per view, per download, per purchase etc.). So, instead of paying middle-men like Google, Facebook and other companies that sell advertisements, companies will be able to compete and advertise on their own and dedicate the goods to their customers.